about
Site AppsClub
date, 2022.1
type, Visual | Interaction Design
concept, Vanessa Gomes | Jennifer Sousa | Bárbara Baltar | Lucas Sampaio | Vinícius Pereira | Fernando Freire | Ana Peixoto | Leandro Flor
organization, BEMOBI
Launch the AppsClub institutional website.
Project
This project was developed by me and the AppsClub Development Team, with guidance and collaboration from Bárbara Baltar and Jennifer Sousa.
The Creation of AppsClub's Website
This project is of particular interest as it explores a product with a different profile from the corporate one I had been working on at Bemobi. The creation of the AppsClub website project is based on the need to position itself as a global brand.
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AppsClub is a game and app store that sells through partners in a subscription model, which can be monthly, weekly, or daily. It is a B2B2C product, sold through a network of partners who resell it, either using it as a white-label solution or rebranding it under their own name—just as we have done with the AppsClub brand—as a sales strategy.​
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The website was developed shortly after the new brand proposal—a previous project I also led—and serves as a showcase for the services offered by the product. It directs the general public, who may not be familiar with it, to learn more and acquire it. The idea is to create a focal point where users can explore its verticals and titles, while also capturing potential subscribers.​
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Although I was involved in the creation of the briefing, my role in the project began at the conception of the wireframe flow—consolidated by the design team with the stakeholders—and I was responsible for developing the entire interaction and UI of the site. The open scope, combined with the playful theme, allowed for a highly experimental creative process. This project gave me the opportunity to deeply explore my graphic interpretation of the visual identity, which was crucial in enhancing the new identity proposal we developed.
Ideation prototype
Description
The AppsClub website serves as a potential information channel for investors, developers, and partners, as there was no official website to present the product until then. Its main objective, however, was to function as a service showcase for customers seeking to learn more about the product. Additionally, this is the first time the AppsClub product is designed for desktop resolution, introducing the concept of responsiveness to VAS (Value Added Services), which have mostly been limited to mobile resolutions. The site map consists of a homepage, followed by a catalog showcasing the main store releases, and a subscription flow. For desktop users, the flow directs them to their mobile phone, while mobile users are taken directly to the landing page of the partner providing the service.
Challenge
The idea behind the website was to adopt the concept of mobile games, which make up the majority of the audience attracted to the product. In this way, I aimed to explore the themes of the store's bestselling games, offering smooth scrolling and also incorporating the imagery of current streaming services.
