Site AppsClub
date, 2022
type, Visual | Interaction Design
concept, Vanessa Gomes | Jennifer Sousa | Bárbara Baltar | Lucas Sampaio | Vinícius Pereira | Fernando Freire | Ana Peixoto | Leandro Flor
organization, BEMOBI
Launch the AppsClub institutional website.
Project
AppsClub is a subscription-based game and app store sold through a network of B2B partners — some of whom white-label it entirely. Before this project, it had no public-facing website. My job was to change that. I joined after the wireframe flow had been consolidated with stakeholders, and took full ownership of the interaction design and visual UI from that point forward. The open brief gave me real creative latitude — and I used it to push the visual language as far as it could go.
Ideation prototype
Description
The site needed to work for three very different audiences: potential partners, developers, and end users discovering the product for the first time. The sitemap reflects that: a homepage, a catalog of the store's top releases, and a subscription flow that adapts based on device — directing desktop users to mobile, and taking mobile users straight into the partner's landing page. This was also the first time AppsClub was designed for desktop at all, which meant introducing responsiveness to a product that had only ever lived on mobile screens.
Challenge
The visual direction came from the product's own audience: mobile gamers. I leaned into that — smooth scrolling, game-inspired imagery, the kind of energy you'd expect from a store that's competing for attention against Netflix and Spotify on a phone screen.
It was also a chance to deepen the new brand identity we had developed in a previous project. Seeing it come to life at this scale — across layouts, motion, and responsive behavior — was one of the most creatively satisfying parts of working at Bemobi.
